Ownership and Funding Information
Animal Pedia is owned and supported by GTV Media, founded in March 2024 by Victor Bui and Vincent. Our mission is to provide comprehensive, accurate, and engaging information about animals while supporting conservation efforts.
The majority of our revenue comes from ethical advertising and affiliate partnerships. We also accept donations from our community of animal enthusiasts. Our investors and advertisers do not influence our editorial decisions or content.
Advertising & Affiliate Policy
We use programmatic advertising, such as Google, to maintain editorial independence through respected platforms. Our editorial team is not involved in ad sales or placement, ensuring our content remains unbiased. When we engage in affiliate partnerships or sponsored content, we clearly label these with disclosure statements.
Some articles on Animal Pedia refer readers to products available for purchase on other websites, such as Amazon. In some cases, Animal Pedia earns a small commission for those purchases, which can help us continue researching and delivering great content for you.
Fact-Checking Policy
Accuracy in Reporting
We are committed to providing accurate and up-to-date information about animals. Our content is reviewed by a team of experts, including professors and researchers from Vietnam, to ensure the highest standard of accuracy. When we discover errors, we promptly correct them and update the article with a clear indication of the change.
Sourcing and Quotations
We strive to use primary sources whenever possible and provide links to these sources for transparency. We consult with zoologists, conservationists, and other animal experts to verify information. Direct quotes are used accurately and in context to faithfully represent the views of our sources.
Ethics Policy
Conflicts of Interest
We disclose any potential conflicts of interest, such as sponsored content or affiliate links, with clear labels. When we receive special access or free products for review, we inform our readers in the relevant articles.
Types of Content
Our content includes factual information, expert opinions, and editorial content such as species profiles or conservation news. We clearly distinguish between fact-based reporting and opinion pieces.
Diversity and Inclusion
We are committed to representing the global diversity of animal life and human perspectives on it. Our team of writers and editors comes from diverse backgrounds, and we strive to present inclusive and respectful information of all cultures and viewpoints.
Conservation Focus
As part of our mission, we dedicate over 20% of our revenue to environmental charities. We are transparent about these contributions and regularly update our readers on the impact of their engagement with Animal Pedia on real-world conservation efforts.
Corrections Policy
We take accuracy seriously and promptly correct any errors we discover or bring to our attention. Significant corrections are noted at the end of the article with the date of correction. Minor updates, such as typo fixes or clarifications, are made without notation but are reflected in the article’s “last updated” timestamp.
If you notice an error or have a correction to suggest, please contact us at [info@animal-pedia.org]. We Do Read Your Emails.
Animal Pedia is committed to fostering a love for animals through accurate, engaging, and responsible content. Our editorial policies reflect our dedication to this mission and to serving our global community of animal enthusiasts and conservationists.